DESCRIPTION

In this role, you'll collaborate with a global team of marketers to strategically promote our client’s products to the business audience. You'll need to gain a strong understanding of the marketing funnel and customer journey that IT and business decision-makers experience today. As the growth marketing manager, you'll be responsible for executing marketing initiatives with the aim of increasing awareness and driving demand generation of IT decision makers for our client’s internal and external partners.

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RESPONSIBILITIES

• Collaborate with marketing, product, business development and partner teams to execute campaigns, launches and initiatives that increase awareness, consideration and demand generation among ITand business decision-makers

• Oversee multi-channel marketing initiatives, including email campaigns, website content, blogs, and performance channels like Pmax, ensuring that the messaging resonates with both business and IT stakeholders.

• Define and track key digital media and marketing metrics (KPIs) to assess campaign performance

• Collaborate with marketers across consumer teams, Pixel and Workspace to develop campaigns and content that drive adoption of enterprise products

QUALIFICATIONS

Minimum Qualifications (MQs)

• +5 years experience in a growth marketing or demand generation role

• Exceptional writing and overall communication skills

• Ability to translate technical concepts into business benefits

• Excellent project management skills with the ability to manage multiple initiatives simultaneously

• Experience in reporting and pulling data insights from campaign performance

• Experience in managing web design, development, measurement and tagging

• Experience with CRM email strategy and subscriber acquisition strategy (i.e. grow the database)

• Experience in managing media agencies

Preferred Qualifications (PQs)

• Experience marketing to IT Pro and business decision makers

• Experience in B2B SaaS or device marketing

• Familiarity with campaign media (e.g., Pmax, programmatic Google Ads, third party publishers) and media measurement (e.g., CPM, CPC, VCR)

• Marketing attribution, measurement, and trackingfor paid campaigns

• Experience with Adobe Marketo

• Ability to handle a fast-paced environment, and the flexibility to adapt quickly to changing business needs

• Proven ability to interact effectively with senior stakeholders

• Experience with email segmentation and taxonomy

ABOUT US

Acosta and Mosaic are the sales and marketing powerhouses behind the most recognized and proven brands with top retailers in the United States and Canada. We offer flexible services that maximize efficiency. Acosta has the talent and technology to build data-, reach- and relationship-driven strategies to execute those strategies, and the tools to monitor, track and optimize metrics-based results for customers and retailers.

Acosta and its subsidiaries, in good faith, believes that this posted range of compensation is the accurate range for this role at the time of this posting. Acosta may ultimately pay more or less than the posted range depending on candidate qualifications and locations. This range may be modified in the future.

Acosta and its subsidiaries is an Equal Opportunity Employer

We are committed to providing accommodations for persons with disabilities. If you require accommodation, we will work with you to meet your needs, to the extent required by law.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. Mosaic reserves the right to modify all or part of any job descriptions at its discretion in order to meet and or exceed the needs of the business.

By submitting your application you agree with and accept the Acosta Privacy Statement and Terms of Conditions.

Acosta, and its subsidiaries, is an Equal Opportunity Employer

Job Category: Marketing

Position Type: Full time

Business Unit: Marketing

Salary Range: $72,600.00 - $90,800.00

Company: Mosaic Sales Solutions US Operating Co, LLC

Req ID: 1061